My logo

rek · Post by **rek** » Mon Sep 24, 2007 11:01 am

Made this for this weeks ac thing.

cin · Post by **cin** » Mon Sep 24, 2007 11:07 am

hm.

imo, a logo shouldnt have neverending lines.. like.. a logo is something you
put on top of a project page or something, and then you dont want your lines
to go outside the borders because it would look like its missing half the lines
or isnt finished completely.

for the rest, again imo, a logo should be simple n it should be easy to
recognise.. you have overdone the lines/brush stuff a little bit which made the
"focal", in this case WM, too hard to see.

as it is now, i would rate it 5/10

maybe you should take a little more time to make it better, since we have
until saturday to finish our pieces

rek · Post by **rek** » Mon Sep 24, 2007 11:16 am

Im going to have to study until friday. I got my school cartificate exams..

edit:i just erased the edges so its staight.

cin · Post by **cin** » Mon Sep 24, 2007 11:25 am

looks better now. but still, imo the lines should like.. have an ending point
within the logo part

BrokenSaint · Post by **BrokenSaint** » Mon Sep 24, 2007 11:37 am

why is it so small?

Rizla · Post by **Rizla** » Mon Sep 24, 2007 12:21 pm

Pro-tips for logos(i.e. not so important for AC:Teams):

The company is paying you to make a branding for them, something very recognizable and memorable, generally simple - AND UNIQUE. Their initials, name, or symbol is the most important aspect of a logo - any more or less than that and you'll be back to the drawing board under close watch by a supervisor, and it's possible you will be shown to the door.

Always always always always design in extremely high dimensions, 1920x1080 @ 300DPI is best.(yes, I know, extremely huge, heres why...)

In the case that the company needs to display clearly @1080p high definition, they will have no issues doing so. If they need it smaller that image can be downsized in a program as simple as paint without hiring a design firm again.

The only 'perk' that you could receive from delivering a smaller image is if the company happened to need it any bigger, they would have to come to you again and you collect another paycheck -- most large companies however are keen on this issue and will generally stipulate dimensions and copyrighting the .AI file to them in your contract.

Always make two-three versions, a B/W and a Color, optionally an effect enhanced Color.
B/W = Cheap printing for company stationary, business cards, envelopes, etc.

Color = Important official documents,name badges, brochures, advertising.

Extra+Color = Website, possibly brochures, etc.

Snudge · Post by **Snudge** » Mon Sep 24, 2007 2:35 pm

Rizla knows.

Rizla · Post by **Rizla** » Mon Sep 24, 2007 3:02 pm

Snudge wrote:Rizla knows.

First, reK -- sorry for semi-hijacking your thread. I would give you a formal critique but it wouldn't be very professional as my vote counts in the end,therefore I abstain.

Snudge, yeah I may seem to be a comparative know it all in the AC but even I have a large amount to learn yet. I like to consider myself as a bridge between the hobby and the career here. As I develop I hope to share what I can, because I see some talent, and some blatant and serious commitment to improvement.

I hope you don't see this as some kind of mockery Snudge, but you are a prime example of rapid improvement in the AC. Compare these and try telling me that any person willing to commit can't achieve a REAL, TANGIBLE, and FREE trait within our AC.

Snudge isn't the only rapid developer in the AC, but I'm not gonna copy/paste everyones before/after here so don't go emo on me.

Old Snudge.

Current Snudge

3 minutes of Snudge now = better than many circulated publications.

Snudge · Post by **Snudge** » Mon Sep 24, 2007 3:18 pm

I only have 2 words for you, Mr. Weirdo;

EDGE TEXT!

Haha, sorry, I had to.

Anyway, nice post Riz.

I'm just one example, as you mentioned, but there are more people around here, (also) with (great) potential.

rek · Post by **rek** » Mon Sep 24, 2007 10:17 pm

no, i dont mind at all. All that stuff is interesting.

Dugu · Post by **Dugu** » Mon Sep 24, 2007 11:04 pm

Ah oh, a few more Rizla pro posts and my comments are going to seem worthless.

First I would like to state I'm nowhere near as knowledgeable as Rizla, or even close in digital and multimedia art. I study ancient art, mostly renaissance but I've delved in contemporary art. I've never really done anything in Photoshop because I love the freedom of a brush or a pencil. Now that you've got that in your mind here are my advice on logos:

Take a look at these(http://www.artgraphics.ru/identity/best2006eng.html), and before even you look for similarities I'll point out the major ones:

Repetition- Repeat SOMETHING, it has been shown that the human brain looks for patterns and tries to sort randomness into patterns, the most famous case being stars, it helps their memory especially if there is one presented to them.

Color Scheme- Don't blast them with colors, one or two color compositions are the best. Two color go with complementary colors, one color use only gray and white for shade and light, once again this adds to the memory factor Rizla mentioned.

Negative space- Unlike signatures, where overuse of negative space means less attention on the focal, use the negative space wisely. Because you're not using an eclectic range of colors and renders the negative space is vital for telling everything you can to your viewer and providing another message.

Text- More important than EVER in logo. You have about 5 seconds to present a large amount of information in a tiny package. Which means everything will be scrutinized for a long time rather than glossing over an entire signature, or a wallpaper, or bigger if you will. Text->Product, the text alone should give the viewer enough of an idea about your company, or at least the mood you want the company to present.

That's all for now, I keep thinking I forgot something, I may come back if I recall later.

TwelveEleven · Post by **TwelveEleven** » Tue Sep 25, 2007 6:52 am

I have to agree with most people that this really isn't a good logo at all rek.. Though there's plenty advice posted already

. You should work something out, I know you will

Krevidy · Post by **Krevidy** » Tue Sep 25, 2007 6:53 pm

Wow! Rizla!
Your sig is so beautiful!
With all those color effects in it it looks so awesome!
I :love:

it!