Personally I believe it's not really the most effective way to get a message across, though. I mean, with the way technology has advanced and the increasing appearance of non-commercial media outlets (free to air radio, blogs, websites, v-blogs, the list goes on) it's so much easier to get a clear, defined message out with the world being your audience. A bunch of 'spontaneous' outbursts won't really solve as much as one may think and will only cause the general public to look down upon their actions (I'll use this thread as a great example; the majority of the posters here believe it's the work of idiotic hipsters). Protesting is a great way to draw attention to a matter, sure, but without some solid backing and momentum-gaining strategies than most of the time no real reform will come about.
For real change to be brought about there needs to be a plan and some leadership. Sure, it's hard to manage and maintain with this sort of a protest, but imagine how much more effective it would be if a charismatic, informed person created a similar video themselves and uploaded it to Youtube. With people having such a keen interest in this event it would be a flaming success. A 2-3 minute speech quoting a few stats, showing pictures of poor kids going hungry, you know, all the emotional crap. Add in their their goals and aims: To reform government and overthrow the capitalist society, bring about a tax reform based on the circumstances of each individual and the nature of the industry, whatever. I have no idea what they are complaining about so I can't fight their wars for them. But with no direction and aim, without a more clear goal than "doing more Jesus stuff", I feel that all of their efforts are wasted and in a few weeks no one will even care any more.
Imagine how good it would of been if somewhere in the video he said "Go to
http://www.americanreform.com [ <-- Don't actually click this link as it just so happens to be a spam website] to show your support!" or something along those line, the free publicity and emotional views would be unreal. Rally some support, list aims and goals, develop a plan for change and implement it. Create a political party, rally awareness for it, attract votes and use the system to benefit the cause. If people use the tools that are available to them and rally support of the collective than making an actual change is quite possible.
Don't get me wrong, if there's a problem with their base system than I'm not one to say they shouldn't try and change it. But if I'm to generalise his actions and the few reports I've read as a typical example for the nature of the protests than it just seems too unfocused to do any real good.
Just my thoughts.