The sounds of eating may reduce how much you eat
Posted: Thu Mar 17, 2016 6:48 pm
New doctor's orders: No earbuds, no music, and no watching TV while eating.
Researchers at Brigham Young University and Colorado State University have found that the noise your food makes while you're eating can have a significant effect on how much food you eat.
The "Crunch Effect," as they call it, suggests you're likely to eat less if you're more conscious of the sound your food makes while you're eating. Therefore, watching loud TV or listening to loud music while eating can mask eating sounds that keep you in check.
"For the most part, consumers and researchers have overlooked food sound as an important sensory cue in the eating experience," said study coauthor Gina Mohr, an assistant professor of marketing at CSU.
"Sound is typically labeled as the forgotten food sense," adds Ryan Elder, assistant professor of marketing at BYU's Marriott School of Management. "But if people are more focused on the sound the food makes, it could reduce consumption."
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Smacking noises while chewing food?! lulz