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Most smartphones produced in 2014 will adhere to a particular design playbook: rectangular screen, a few buttons about the edges, and just sufficient thickness to property the internals and the requisite battery. A single could argue that this is the idealized style for a touchscreen telephone, arrived at following years of research and improvement and even a lot more years of booming sales. BlackBerry would argue that all phones look like this since innovation is dead.

That is the line the firm pushes in its most current weblog post to promote the square-screened BlackBerry Passport, observed above. We’re all “stuck in a rectangular globe,” it says, and although the rectangular smartphone is a “wonderful ergonomic design and style that drives content material, media consumption and fast communications,” the shape is “probably limiting innovations.”

The Passport’s 4.5-inch, 1440×1440 show is “like the IMAX of productivity” and can show much more data from spreadsheets or webpages or e-books with no as much scrolling or flipping in between portrait and landscape modes. Like the BlackBerry Q10, it utilizes a physical keyboard augmented by some onscreen keys.

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Toshiharu wrote:You guys are thinking in the box, but how about the box.